Full-Stack Product Development
The Challenge
HOKA, one of the fastest-growing brands in running, needed senior engineering support to build and improve their digital products and web experiences.
The work required someone who understood both the technical complexity of high-performance web applications and the needs of the outdoor/running industry.
The Approach
I led full-stack development work for HOKA's digital products, building performant web experiences using modern web technologies. This included architecture decisions, hands-on development, and ensuring the products could handle the scale of a rapidly growing brand.
As someone deeply embedded in the running community, I brought both technical expertise and domain knowledge — understanding what athletes and running enthusiasts actually need from digital experiences.
The Outcome
Delivered performant, scalable web experiences for one of the most exciting brands in the running industry.
This engagement exemplified my approach: combining senior engineering expertise with genuine understanding of the domain to build products that truly serve their users.